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michelle watson professional sales and leadership coach

Michelle Watson

Professional Sales and Leadership Coach, Certified Trainer

Michelle Watson combines real-world sales experience with a tough-love coaching style that helps people grow with confidence and professionalism.

Meet Michelle

Michelle began her career selling books, recruiting, and leading teams with Southwestern Advantage. She relocated across Canada each summer for five years, knocking on thousands of doors to share with families about the importance of education. She finished in the top 5% of all salespeople. 

Michelle continued recruiting, building, and managing teams in staffing, finance, consulting, and professional services by marketing to and recruiting candidates for multinational Fortune 500 organizations. Later in her career, she moved into higher education and served as a faculty member and coach at the University of British Columbia’s Sauder School of Business. She taught personal branding, professionalism, and sales fundamentals to more than 1,000 commerce students each year.  

Michelle is excited to bring her breadth of experiences, passion for building long-term relationships, and tough love coaching style to Southwestern Coaching clients. 

What can I expect from coaching?

In a recent survey, those who completed 12 months or more of Southwestern Coaching reported the following improvement or increase before and after coaching:

  • 46%

    Increase in Income

  • 58%

    Improvement in Time-Management

  • 44%

    Improvement in Productivity

  • 49%

    Improvement in Vision & Goal Setting

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