GROUP TRAINING  ยท  FOR STATE FARM AGENCIES

Consider Your Teamโ€™s Growth
Covered.

A live, twice-monthly group training program built specifically for State Farm teams: the kind of training that turns a good book of business into a genuinely great agency.

Confidence Sales Systems Production Retention
Next Cohort Enrolling Now
NOV 03 2026
Sessions held the 1st and 3rd Tuesday of every month.
Time
3:00 PM ET
Format
Microsoft Teams
Investment
$350/Mo
Built For
Whole Office
WHY GROUP TRAINING

Better Teams Make Better Neighbors.

Southwestern Consulting’s training clients see over a 25% increase in production, on average.

Based on Southwestern Consulting’s own client outcomes

Sharpen Skills

Phone confidence, quoting, objection handling and closing, sharpened live, session after session.

Build Confidence

Every producer hearing the same coaching, at the same time, builds a floor no one falls below.

Solidify Systems

Follow-up, referrals and policy reviews stop depending on any one person’s memory or mood.

Grow Production

Cross-selling, household penetration and lead generation built into how the agency already runs.

ABOUT THE PROGRAM

Built for State Farm agencies specifically.

This isn’t a generic sales seminar. Southwestern Consulting built this curriculum around the day-to-day reality of running a State Farm agency: golden hours, household penetration, policy reviews, and the call reluctance that quietly caps production.

WHO IT’S FOR

Every seat in the agency, not just the top producer.

Owners enroll their whole team: new hires still building call confidence, tenured producers ready for advanced cross-selling, and the CSRs who turn service calls into sales opportunities. Everyone trains on the same system, at the same time, live.

40%

Agencies that train with Southwestern Consulting see
retention climb 40%.

Based on Southwestern Consulting’s own client outcomes
CURRICULUM

Full Coverage for Your Teamโ€™s Potential.

24 sessions. Four disciplines. Every topic on the agenda is covered live over the course of the cohort, organized into the four disciplines that make up a great agency.

01

Mindset & Confidence

6 sessions
  • Personal & team vision for the agency professional
  • Building unconditional confidence
  • Action vs. procrastination
  • Emotional intelligence in client conversations
  • Sales physiology & energy management
  • Becoming a student of the game
02

Sales Execution

6 sessions
  • Phone confidence & overcoming call reluctance
  • Winning the introduction / discovery
  • Quoting with intention
  • Objection handling mastery
  • Confident closing techniques
  • Presentation skills for insurance advisors
03

Production Systems

6 sessions
  • Understanding critical success factors (CSFs)
  • Golden hours & time blocking
  • Pivoting, cross-selling & household penetration
  • Effective follow-up systems
  • Referral systems that multiply production
  • Lead generation beyond internet leads
04

Retention & Leadership

6 sessions
  • Turning service calls into sales opportunities
  • Creating a personal sales culture
  • Advanced problem solving
  • Service recovery & retention
  • Handling underperformance personally
  • Conducting powerful policy reviews
THE DETAILS

Everything your agency needs to know.

Whatโ€™s Included

  • Two monthly coaching sessions
  • Access to learning hub and exclusive content
  • Community forum for discussion
  • Ability to add or remove team members as your team evolves
  • 2026 pricing locked in for the life of your enrollment
  • Team skill assessments at the start and end of the program
Start Date
Nov 3, 2026
Time
3:00 PM ET
Where
Live on Microsoft Teams
Cadence
1st & 3rd Tue

Investment is $350 per month, per office, at 2026 rates. Enroll now to lock in this price before it goes up in 2027. A second office joins for 50% of that rate ($175 per month, covering up to two people). Bring your whole team: producers, CSRs and account managers all train together, so the whole agency is working from the same playbook. Price does not include a 3% credit card processing fee; ACH payment is available with no added fee.

QUESTIONS

Before you enroll.

Does the whole agency need to enroll?+

One membership covers your whole office, not a single agent. Producers, CSRs and account managers all train together under the same $350 per month membership, and a second office can join for 50% of that rate ($175 per month, covering up to two people), so there’s no need to enroll people one at a time.

What if someone misses a live session?+

Talk to your Southwestern Consulting contact about make-up options for your cohort. The program is built around live, twice-monthly sessions, so attendance is what makes the coaching stick.

Is this the same as Southwestern Consulting’s 1:1 coaching?+

No. Group Training is a separate, State Farm-specific program delivered to your whole agency together, rather than individual 1:1 coaching. Ask your consultant if a 1:1 track makes sense alongside it.

Seats are limited to keep the cohort coachable. Donโ€™t Let This Opportunity Lapse.

Group Training is a coaching program created by Southwestern Consulting for State Farm agency teams. State Farmยฎ is a registered trademark of State Farm Mutual Automobile Insurance Company; its use here identifies the intended audience only and does not imply endorsement, sponsorship, or affiliation. Session topics and sequence are subject to change.

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