
Meet Jim
A 30+ year veteran of the sales industry, Jim brings a wealth of knowledge and leadership expertise to his career as a professional Sales and Leadership Coach. During his 11-year tenure at MarketSource, Jim managed several key accounts, including Apple, AT&T, Avaya, and Comcast. Each of these accounts experienced revenue growth in the millions under his leadership. He also served as an executive director for the client services team.
Jim has a track record of success building sales organizations known for their innovation and customer focus. He led numerous retail sales organizations for companies such as IBM, Palm, Time Warner, and Verizon. Throughout his career, he has led all aspects of sales and marketing development. He was called on by Whirlpool Corporation to co-author a patent application for an in-home customer service process.
Some of his key accomplishments include:
- Creating a new sales channel in the home improvement category by establishing multi-million-dollar sales programs for companies such as Black & Decker, Deere, Dow Chemical, and Home Depot
- Developing reseller/partner sales programs for top IT brands, including AMD, Apple, AT&T, and Avaya
- Being recognized multiple times as a Top Seller and President’s Award winner earning $10M+ in annual sales
Jim is a graduate of The University of Texas at Austin. He holds a dual degree in economics and history. He and his wife live just outside of Austin in the Hill Country. They have two grown children—one who lives in the Washington, DC metro area and one who lives in Los Angeles.
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I’m writing to thank you very much for coming to our office a little over a year ago to present your workshop to my team. I had no idea at the time that my decision to sign up for coaching would make such a profound impact on my life. My coach, Jim Sander, somehow struck the perfect balance between teacher and taskmaster, constantly pushing me beyond my comfort zone, while teaching new methods to make what seemed daunting somehow simple.
Over the course of the last year, I’ve not only grown my sales by more than 20% (in a year where others in this area were struggling to match their previous production)…To top it all off, I just closed out the best month in the history of my career, with over $2.5M closed in August. I knew going in that coaching was valuable, but I had no idea that it would make this big a difference for me, my employees and my family. Thank you again for introducing this to me!
Dave H.
Sales Manager
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My coaching experience with Jim Sander and Southwestern Coaching has been outstanding! I really enjoy having an accountability partner that shares best practices with me on every call…simply having someone to work through my business challenges in this way, then ensuring I see it through has been invaluable…And it really works, I just had the best month of my career, and since getting a coach, my business has grown exponentially, and I am on track to more than double my sales from last year.
Deanna G.
RMLO
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I’ve had the distinct pleasure to work with my coach, Jim Sander, in taking our business to new heights that I would have never imagined possible prior to our partnership. I’m using the term partnership, because that’s really what it’s meant to me. Jim not only provides great leadership and guidance on terrific techniques that I’ve adopted, but also offers an intangible value in providing me with a sounding board that I can trust…In 2016, my business averaged approximately 28 items a month. Within my first three months of coaching, focusing on the activities that I needed to focus on to grow my business, I had set a single month record for sales in a month by selling 51 items in August. That wasn’t a fluke, as its continued to grow and by the end of October, we sold 65 items. My business is flourishing at a time where the industry is shrinking, and I was able to pay for my daughter’s wedding through the bonuses I’ve earned over the past few months.
This experience has surpassed my wildest dreams in just five months of coaching. I can’t wait to see where we’ll go next!
Kevin K.
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Jim is not only a phenomenal coach but a great man. Jim has been a mentor, a trainer, a therapist, a great listener, a teacher, and a friend. Jim is honest with me both when I need a congratulations or a swift kick in the pants.
I’ve learned how to be a better leader. I’ve learned how to be a better father and husband. Jim has given me the tools and the training to be successful in the specific areas of life that I want to be successful in.
Jim is the man. Anyone reading this… make him your coach! It may be the move that changes your life.
Matt B.

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