Derek Eurales

Before becoming a full-time executive coach, I served for 25 years in the U.S. Army in progressively larger human resources and organizational leadership roles. Throughout my career, I partnered with senior leaders to strengthen workforce strategy, improve organizational effectiveness, develop leaders, increase retention, and solve complex people challenges. My responsibilities eventually supported organizations of more than 30,000 personnel across the United States, Iraq, and South Korea.

After retiring from the Army, I founded Bet On Vets Consulting, authored three books, spoke and facilitated leadership development in 33 countries, and continued helping organizations improve leadership capability and organizational performance. Whether leading large organizations or coaching individual executives, my focus has always been the same: helping people perform at their highest potential.

The greatest lesson I learned is that organizations improve when leaders improve. Every challenge I encountered eventually came down to leadership, communication, accountability, and execution. The highest-performing organizations aren’t always the most talented. They’re the ones where leaders create clarity, build trust, and consistently follow through.

I also learned the importance of listening before prescribing solutions. What appears to be the problem is often only the symptom. My role as a coach is to help clients identify what’s truly holding them back and then work alongside them to create practical, sustainable change. Those experiences continue to shape every coaching conversation I have today.

I retired after 25 years of distinguished service in the U.S. Army, having supported organizations responsible for more than 30,000 personnel and consistently achieved retention rates exceeding 110% in multiple leadership assignments. I developed leaders and organizations across 33 countries, founded Bet On Vets Consulting, and published three books, including multiple Amazon #1 Best Sellers.

Since moving into coaching, I’ve helped clients achieve an average 46% improvement in organizational performance, and helped coaching organizations onboard more than 177 executive coaches while exceeding hiring goals by 23%. I also served as President of the Fort Campbell Chapter of the Association of the United States Army, helping increase membership from approximately 78,000 to more than 83,000, and I currently serve as Regional Director for Civitan International, providing leadership across eight states.

Exceptional coaching should create lasting change, not temporary motivation. I believe great coaching helps people think more clearly, make better decisions, execute more consistently, and become the kind of leader others want to follow. Clients frequently tell me they gain clarity, confidence, focus, and accountability. They become more intentional leaders, communicate more effectively, and achieve meaningful improvements in both their business performance and personal lives.

Some clients have grown their businesses, increased revenue, strengthened their leadership teams, or achieved career milestones they once thought were beyond reach. Others tell me the biggest transformation wasn’t professional at all, it was becoming a better spouse, parent, or leader at home. Those are the moments that remind me why I coach.

I believe lasting results come from consistent execution. My role isn’t to provide all the answers. It’s to ask the right questions, challenge assumptions, encourage honest reflection, and help clients develop the habits that produce long-term success.

Clients often tell me they appreciate my ability to simplify complex situations, hold them accountable with empathy, and provide practical guidance they can apply immediately. Because I’ve served as both an executive leader and a professional coach, I understand the realities of leading people while balancing business demands. My goal isn’t to create dependence on coaching. It’s to help clients become more confident, more disciplined, and more effective long after our coaching engagement has ended.

Throughout my military career, I discovered that the most rewarding part of leadership wasn’t earning promotions or recognition. It was helping other people realize what they were capable of accomplishing. Whether I was mentoring a young soldier, developing an executive, or helping an organization navigate change, I found purpose in seeing others grow in confidence and capability. Coaching became a natural extension of that purpose.

Today, I have the privilege of helping leaders overcome challenges, strengthen relationships, build better organizations, and achieve goals they once thought were out of reach. Nothing is more rewarding than watching someone discover new confidence, unlock their potential, and create positive change that extends beyond themselves to their families, teams, and communities.

At the end of the day, my mission is simple: help people become the leader they are capable of becoming and equip them to create a lasting impact on the people they serve.