Whitney Armstrong
ICF Certified Coach
Whitney Armstrong has coached for eight years, six of them exclusively with teens and young adults, logging just over 3,000 live coaching hours with roughly 75 clients and their parents.
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behind the coaching.
Whitney pairs eight years of coaching with a lifelong drive to learn, grow, and serve young people and their families.
I have worked in the personal development space as a coach for eight years, six of those years have been spent coaching exclusively with teens and young adults. In that time I have worked with roughly 75 clients and their parents, 20 families staying in coaching over two years, and five staying for over four years. That adds up to just over 3,000 live coaching hours since the start of my career.
I am an avid student of life; I throw myself into every opportunity available to me to learn and grow as a person. Since starting my coaching career, I have gone back to school three times to expand my skillset and niche offerings. I am a certified health coach, am ICF certified, and am a Court Appointed Special Advocate for the CASA organization in Missouri.
I have spent countless hours in service to people on their personal development journey through organizations like MITT in Los Angeles, the ICF chapter of St. Louis, and the Kindness for Kids Foundation based out of Nashville. I believe that there is room in this life for everyone to achieve their dreams, and when they seem out of reach, tagging in someone to help us get there just makes sense.
I will always support people who are willing to take a chance on themselves, and I know that surrounding myself with people chasing their goals and aspirations makes me a better person and, of course, an even better coach.
Like all strong entrepreneurs, my major accomplishments started with Girl Scouts where I learned how to sell and set goals. I then went on to become student body president and a four-year varsity soccer player for my high school. I managed three jobs while attending high school and volunteered as often as possible for the organizations in my community benefiting the kids and families there.
My professional career started when I was 18 running my own business selling educational products door to door in college. I ran my business all four summers in college and managed to pay for the majority of my schooling with the profits from those summers.
I went on to be a coordinator for an exchange program and traveled abroad multiple times to support the participants and conduct in person interviews. From there, I transitioned into the insurance space and worked my way into the quality assurance director role within three months of being on the team.
While working my way through the professional industries, I have always prioritized personal development and growth for myself. I have attended hundreds of hours of schooling, one-on-one coaching, and group transformational workshops over the last 10 years, and I fully intend to continue for the rest of my life.
My focus in life has shifted a few times over the years, but the consistent theme has been working with young people and families. I believe that life is short but FULL, and if we can all work to understand each other better, it will significantly increase the quality of our lives. I want to be on the frontlines, empowering people to make intentional choices in their lives and relationships while creating a sense of possibility and excitement around their visions and goals.
My coaching philosophy centers around the concept that there is no “right way” or “wrong way” in life. Everything is completely neutral until we place a label on it from our lived experience. With that in mind, we’re able to have more patience and compassion for others and are able to pause before creating judgments of others that separates us from them. I also believe that anything is possible with a “find a way” mindset and attitude. It’s not, “Can I do this?” it’s, “I want this, how can I get there?”
Most of my clients express a change in perspective and a feeling of becoming more open minded to life after working with me. They see what is possible and they know that even if a goal breaks down or doesn’t work, it’s the vision they are committed to, not the vehicle they choose to get there with.
I feel like coaching was a success when my clients realize that they are the Author of their lives, not just the main character.
I’m from Spencer, Iowa and currently live in St Louis, Missouri with my baby boy, Samson, and live with my partner, Shay, and our dog, Ranger. I love to travel and invest in my personal development. I am an avid reader and love all things food and experiences. I’m a CASA for the St Louis area foster care system. I work closely with under served youth and bring much of what we do in the coaching world to them.
The principles that guide her approach.
Experience Whitney’s coaching style.
Watch Whitney share her approach to helping teens and young adults make intentional choices and take confident steps toward their goals.
What can I expect from coaching?
In a recent survey, those who completed six months or more of Southwestern Student Coaching reported the following improvement or increase after coaching:
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