Amy Donaldson

Before stepping into coaching full time, I was a single mom juggling all the demands of home and extracurriculars while running a top-producing team. An average month for my team would be considered a pretty good year for most people in my industry.

Setting boundaries. I remember how it felt to live in fear that if I didn’t respond to every text, call, or email immediately, I could lose not just that client but my entire business. Working with a coach helped me overcome that fear and set boundaries around my time and hours of availability.

I didn’t lose any clients because of those boundaries — in fact, my business grew. I learned that people respect boundaries, and when people have more respect for you as a professional, they have more confidence in your advice and a much better experience overall.

I was team leader of a top real estate team and the top individual producer in the Portland Metro area. I served as Principal Broker of 400 agents and led our top recruiting efforts, helping our company grow from 9 agents to over 500. I personally recruited more than 50 real estate agents and created a mentorship program along the way.

I believe exceptional coaching creates a path for people to access wisdom they already possess — and the confidence to act on it.

The two biggest changes people share with me are more discipline and more consistency in the habits that drive their business efficiently. I’m most proud when my clients hit the goals they articulated at the very beginning of our coaching relationship.

My secret sauce is my ability to listen authentically, from a judgment-free zone. I listen to what isn’t being said as well as what is. I push people to be more honest with themselves and to pursue bigger goals than they believe they’re capable of achieving with their current level of thinking.

I know coaching changes lives because coaching has changed my life more than once. I chose this as my career because I’ve never experienced anything that even comes close to being with someone the moment something clicks for them that is life-changing.