Diana Hurley
Professional Sales and Leadership Coach
Diana Hurley is an entrepreneur and sales leader who builds successful businesses, leads with integrity, and helps others achieve lasting results.
Meet Diana
Diana has a passion for helping people reach their goals and achieve life-changing results. Having expertise in the advertising, digital marketing, training, recruiting, and insurance industries, Diana parleyed her corporate experience into successful entrepreneurial endeavors. She has started and operated five industry-leading companies in the health and fitness, textiles, and cleaning markets. 
Diana believes in leading by example, thinking long term, and doing the right thing because it’s the right thing to do. She consistently ranked in the Top 1% and led the #1 sales region for an unprecedented five years. This degree of excellence led Diana to be a President’s Club award winner every year of eligibility. On average, she was promoted every 2.5 years and was named a top team member. As an entrepreneur, she understands the daily challenges startups and small businesses face. Described by peers as a top-notch leader having a positive, do-whatever-it-takes attitude, she has walked through the trenches with unparalleled passion and an unstoppable work ethic. 
Diana was born in Chicago and now lives in Texas with her best friend and husband, Dave. Together, they have successfully started and built several small businesses. Diana has two daughters, three grandsons, and two dogs. Diana is a breast cancer survivor and a volunteer and speaker for the Breast Cancer Resource Center. 
What can I expect from coaching?
In a recent survey, those who completed 12 months or more of Southwestern Coaching reported the following improvement or increase before and after coaching:
- 46%
Increase in Income
- 58%
Improvement in Time-Management
- 44%
Improvement in Productivity
- 49%
Improvement in Vision & Goal Setting
