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david traub, professional sales and leadership coach

David Traub

Professional Sales and Leadership Coach

David Traub is an accomplished sales leader and entrepreneur, building high-performing teams, generating millions in revenue, and developing top producers.

Meet David

An experienced entrepreneur, salesperson, and manager, David loves nothing more than closing sales and building people and businesses. In college, he was a top producer among IBM’s collegiate sales reps, winning awards and contests—even as a novice. He has repeatedly received recognition as a top producer and manager for multiple major businesses and start-up divisions.

David has built several sales divisions with a focus on sales system planning, recruiting, training, and team leadership. He has personally produced over $30 million in sales revenue. The teams he led produced over $150 million in revenue.

Some of his accomplishments include:

  • Coached and trained hundreds of top producing sales individuals.
  • Two-time #1 best-selling sales author on Amazon.com.
  • Generated over $1 million in services revenue every year for the past three decades.
  • Consistently in the top 5% of producers.

David believes you can accomplish anything with the right plan—and that’s an idea he has put into action. He taught his blind son to shoot archery. His son went on to receive his Archery Merit Badge from the Boy Scouts.

What can I expect from coaching?

In a recent survey, those who completed 12 months or more of Southwestern Coaching reported the following improvement or increase before and after coaching:

  • 46%

    Increase in Income

  • 58%

    Improvement in Time-Management

  • 44%

    Improvement in Productivity

  • 49%

    Improvement in Vision & Goal Setting

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