
About Andrus
Andrus Albi is a Partner, Team Leader, and Elite-level Sales and Leadership Coach for Southwestern Consulting based in Estonia. Some of his key accomplishments include:
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- Being ranked #7 in lifetime sales out of 250,000+ people who have sold with Southwestern Advantage
- Recruiting and training multiple top teams
- Platinum Certification in sales and recruiting (the highest level awarded for selling and recruiting
- Being the first European promoted to be Partner at Southwestern Coaching.
In his freshman year at the University of Tartu, Andrus came the U.S. to sell books door-to-door with Southwestern Advantage. He ended up selling books for 12 summers and ranks 7th in lifetime sales out of more than 250,000 salespeople in the company’s 165-year-old history. He also led a group of students who sold over $1M in a three-month period.
After Andrus finished selling books, he transferred to another division of Southwestern, Southwestern Consulting, where he successfully built Southwestern Coaching’s European division, becoming Team Leader and Partner along the way.
As an experienced leader and salesperson, Andrus has helped thousands of salespeople improve their sales and leadership skills in companies throughout Europe and the United States. His specialty is building systems and processes that help his clients improve time management, advance recruiting efforts, and dramatically increase overall performance.
Outside of coaching, Andrus is also very passionate about motorcycles. He loves riding off-road, challenging himself on the amateur race track, and testing new bikes as a blog editor and journalist.
Although he communicates daily with people around the world, his favorite place in the world is at home in Estonia with his lovely wife and two intelligent and beautiful daughters.
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I felt like something was missing from my sales management job. After two years of coaching with Andrus Albi, I can happily say I got even more than I was looking for. Southwestern Consulting’s system is very effective.
Dovydas A.
Sales Manager
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Coaching with Andrus Albi helped me realize how I should interact with different people in order to grow in the sales industry. I have learned how to answer objections, communicate with different personality types, and be more confident when meeting new customers. I made almost $100K in new business for my company in my very first year. Thank you, Andrus, for the great teamwork!
Jainis L.
Sales Leader
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As my coach, Andrus Albi has helped me improve my time management and create a system for recruiting and training top performers. The best part of my coaching experience has been having someone to talk to about managing and leading a team. In Andrus, I have an experienced leader who will listen to my ideas and guide me on what principles to follow.
Karin K.
Managing Partner
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At first, I was skeptical about coaching. My doubts quickly vanished when I realized how personal the Southwestern Coaching program is. I felt joy after each call with my coach, Andrus Albi, and I devoured each module as if it was the world’s greatest book. The investment in myself has been the best decision of my career.
Kristel K.
Radio Advertising Department Manager

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