
Gena Parker
Partner, Professional Sales and Leadership Coach, Certified Trainer, Keynote Speaker
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Gena Parker
Leadership Expert and “Natural Born Salesperson”
Keynote Speaker, Professional Sales and Leadership Coach, Certified Trainer
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Why Book This Exclusive Speaker
In her keynote, “Natural-Born Salesperson,” Gena ignites salespeople, managers, and executives with a child-like fervor to live into their profession’s true potential. As an introverted art major who wound up calling on 3,000 doors per summer selling educational materials, Gena was a self-professed “reluctant salesperson.” She personally underwent the same transformation she now infuses in her audience, beginning with the realization that trying to avoid being salesy creates a tepid, ineffective salesperson. As an energizing keynote speaker, Gena helps her audience hone their skills and re-kindle the passion needed to increase their sales and achieve their goals.
Traveling From: Denver, CO

Keynote
Natural Born Salesperson
In “Natural-Born Salesperson,” your audience will learn the secrets to avoiding common sales myths and boosting their sales. Like most, you’re probably all too familiar with the stigma surrounding sales. Unfortunately, attempts to avoid this perception have left sales professionals with weak language and a passive approach to generating business. As Gena explains, sales professionals don’t realize how their own perception of their occupation negatively impacts themselves and their clients.
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About Gena
Gena is a top-producing salesperson, recruiter, certified trainer, and keynote speaker, with more than 15 years of experience. She has unofficially tagged herself the “Adventurepreneur.” Gena loves living the unexpected and doesn’t shy away from challenges. Her motto is to be “loving living life.” She views work as not the mere means to an end but rather the commitment to doing what you love, which is contagious in all everything she does, including her magnetic keynotes.
As an elite sales coach, Gena has worked with hundreds of clients from various industries. A master of lead generation and prospecting, Gena serves her clients as a powerful resource in honing these skills to increase their sales and crush their goals. She ignites salespeople, managers, executives, and teams to commit to the value of a schedule and good habits to achieve success.
The core of Gena’s convictions were formed during her successful years as a salesperson and corporate recruiter with Southwestern Advantage. Gena was integral in the development of 15 new markets for the company over a period of eight years while also consistently ranking in the Top 5% of salespeople in the company.
Gena firmly believes it is possible to have your cake and eat it too, and that “success in one area doesn’t mean martyrdom in another.” Whether speaking or coaching, her life’s passion is helping people achieve a healthy balance of time and enjoying the fruits of their labor.
Gena currently resides in Denver, Colorado, with her husband Jake.
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“Gena is highly motivated and professional in every aspect of her career. Her level of energy, commitment and passion to elevate my sales and leadership team to a higher level of performance is evident in every encounter we have had with her. If you are looking to take your team to a level you never thought possible, I highly recommend Gena and her company as a great partner to help you get there.”
Robert Farnett
Executive General Manager, Groove Subar
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“I have been working with Southwestern Coaching for about 7 months and have been handed key insights into internal barriers to progress that hindered both private and professional growth. My mentor and coach, Gena Parker, has a great sense of humor that is vital to opening doors and opening our dialogues.”
Bruce MacIntire
Office Broker, Engel & Volkers LuxWest Group
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“Prior to coaching with Gena and SW I was skeptical of the process…Gena adjusted our sessions to meet whatever my business goals or challenges were that week. We discussed relevant topics to my business and always followed up with additional resources that were supportive of that week’s discussion. I was highly impressed with the process and would recommend them to colleagues and other employees.”
Michelle Leesmann
Branch Manager, USA Mortgage
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“What makes Gena so incredible is that she takes a moment to incorporate her own experiences as well as forces her audience to engage in the topic so it’s completely relatable and meaningful. I’d recommend her to anyone who wants to motivate their sales team, inspire their operations staff, or just have someone who will leave the audience encouraged, challenged, and invigorated….They should look to hire Gena Parker as a speaker for their company.”
Scott Weikel
Founder & CEO, Family First Funding

“What makes Gena so incredible is that she takes a moment to incorporate her own experiences as well as forces her audience to engage in the topic so it’s completely relatable and meaningful. I’d recommend her to anyone who wants to motivate their sales team, inspire their operations staff, or just have someone who will leave the audience encouraged, challenged, and invigorated….They should look to hire Gena Parker as a speaker for their company.”
Scott Weikel
Founder & CEO, Family First Funding

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