As a part of the “sandwich generation,” Lunden’s demographic is far-reaching. She is a mother of seven, including two sets of teenage twins. Like many Boomers in America, she has juggled being a working mom while caring for an aging parent and brings this experience to her role as an active advocate for seniors. One of the most visible women in America, Lunden has graced the covers of more than 60 magazines and book covers. Lunden’s newest book, Why Did I Come into This Room: A Candid Conversation About Aging quickly became a New York Times Best Seller. In June of 2014, Lunden was diagnosed with triple negative breast cancer. An eternal optimist, she turned her diagnosis into an opportunity to become an advocate and help others. She chronicled her experience in her memoir, Had I Known.

Lunden continues to interact with Americans daily on her website, JoanLunden.com, as well as her social media platforms. Lunden has served as national spokesperson for various organizations such as the American Heart Association,  Mothers Against Drunk Driving, American Lung Association, American Red Cross, American Academy of Pediatrics, and the Colon Cancer Alliance. Joan Lunden’s books include Why Did I Come into This Room: A Candid Conversation About Aging; Had I Known; Chicken Soup for the Soul: Family Caregiving; Growing Up Healthy: Protecting Your Child from Diseases Now Through Adulthood; Wake-Up Calls; A Bend in the Road is Not the End of the Road; Joan Lunden’s Healthy Living; Joan Lunden’s Healthy Cooking; Mother’s Minutes; Your Newborn Baby; and Good Morning, I’m Joan Lunden.