As a professional Sales and Leadership Coach for Southwestern Consulting, Judy is forever a “student of sales” and loves the psychology behind the sale. She enjoys coaching others to understand the importance of these areas as well and helping clients reach their highest goals both in business and in their personal lives.

Judy graduated from Appalachian State University cum laude with a degree in industrial psychology and a minor in business management. Judy was a college athlete and part of the ASU cheerleading squad for three years. (Go Mountaineers!) Her foundation in sales began selling books door-to-door for three summers with the Southwestern Advantage college program, where she recruited two 20-person teams and finished in the Top 5% of sellers. She also sold fundraising products with the sister company, Southwestern Fundraising. This training prepared her to have additional success in the financial industry.

As the Business Development Director/Principal for Meteor Medical Messaging (a medical SaaS solution), Judy grew the business to 200+ physicians on a monthly subscription basis. The service reduced practice expenses 50-70% while decreasing patient follow-up times by 90%. Some of Judy’s additional career accomplishments include:

• • Managing a 7-person sales team that operated from Maine to Florida

  
  

  • Selling an IT service to medical practices in North Carolina and South Carolina
  • Winning the Presidents Club trip every year of her sales career, as well as Elite Club trips with FISI Madison Financial

  Outside of coaching, Judy has a heart for ministry and has worked seasonally for Samaritan’s Purse/Operation Christmas Child. For the past six years, she has served as their volunteer manager, overseeing 15,000 volunteers in their largest processing center during the Christmas season. Judy has also traveled the last three years to Ukraine on a mission trip to help run a sports outreach camp.