
Dana Potthoff
Partner, Professional Sales and Leadership Coach, Certified Trainer, Keynote Speaker
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Dana Potthoff
Expert in Maximizing Personal Potential
Keynote Speaker, Professional Sales and Leadership Coach, Certified Trainer
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Why Book This Exclusive Speaker
Dana has worked with executives and team members at hundreds of organizations, providing them with tools to maximize their potential and increase productivity. She has a specific passion for working with women and helping them break through belief barriers, shatter self-doubt, and overcome obstacles to fulfill lives of purpose and impact.
Traveling From: Brooklyn, NYC

Keynotes
Own Your Seat
An old African proverb says, “If you want to go fast, go alone; If you want to go far, go together.” In today’s fast paced and sometimes cut-throat working environment, many companies claim to have a culture of teamwork, but bubbling just below the surface of corporate kumbaya off-sites and motivational memos is an environment in which employees are often more likely to step on one another to get to the top than to lead others to success with them. And even when partnership and collaboration are encouraged, traditional trainings on teamwork tend to focus their message on reliance on others to pull their weight. The result is often stifled growth, slow starts, mediocre results, and high turnover. Own Your Seat argues that to go far, to go fast, and to win, every individual on the team has to take ownership over their own successes, failures, and growth, and lead rather than lean.
In this thought-provoking keynote, Dana reflects on her experience as a Division 1 college athlete as she shares the lessons she learned as part of a winning team at one of the most storied athletic programs in NCAA history. Dana contends that when each individual team member takes ownership over their own place and performance and when each person decides to take accountability for their own place on the team, that team can’t help but win. Dana will unpack the secrets that lead to exponential growth and she’ll challenge audience members to transform their mindsets: Going from, “I rely on them” to, “They can rely on me”; from a place of dependence to dependability.
Believe. Decide. Commit
You’ve probably heard the saying, “Today is the first day of the rest of your life”. While we’ve all heard that so much, it’s become a cultural cliché, the question Dana poses is, “What if today truly could be the catalyst for positive change in your life?”
Today’s working environment is more stressful than ever before. Between balancing budgets and making lunches, leading meetings at work and finding time to take care of ourselves, the questions on many people’s hearts and minds linger: “Am I doing enough? Am I giving enough? Am I earning enough? Am I enough?” And is it even possible to “do it all” without some of these spinning plates crashing to the floor?”
In this inspirational keynote, Dana draws from her experience interacting with thousands of incredible men and women, coupled with several years as a top producing, sought after sales and leadership coach. She will provide solutions to some of the unique challenges and pressures this generation’s workforce faces as we try to achieve lives of balance. Dana will guide you along a path to making this the best season of your life.
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About Dana
As a professional Sales and Leadership coach, Dana has more than 15 years of experience in all aspects of sales. As a partner at Southwestern Consulting, she has worked with hundreds of companies across multiple industries.
Dana originally graduated cum laude from the University of California, Los Angeles. While a member of the university’s rowing team, she learned valuable lessons about perseverance, teamwork, leadership, and mental fortitude early on. When a spinal injury abruptly ended her collegiate athletic career, Dana applied these lessons to a new career. She quickly discovered a passion and talent for consulting, speaking, and mentoring. Joining the Tom James Company, Dana relocated to open a new location in Los Angeles. A true maximizer of productivity, she grew the business of female clientele to the second largest in the nation and consistently ranked in the top 1% in generating new business.
Dana is a powerhouse who consistently leads with integrity, inspiring team members and clients, and smashing company records along the way. In 2014, Dana joined Southwestern Consulting, where she broke the long-standing record for the most clients engaged in a year by any coach and quickly became a partner.
Dana currently resides in Brooklyn, New York, where she wakes up every morning to the same New York City skyline she pasted on her vision board when she was working from the spare bedroom of her grandmother’s house. Dana is a dog lover, avid reader, community activist/volunteer, world traveler, and a self-proclaimed morning person.
About Dana
As a professional Sales and Leadership coach, Dana has more than 15 years of experience in all aspects of sales. As a partner at Southwestern Consulting, she has worked with hundreds of companies across multiple industries.
Dana originally graduated cum laude from the University of California, Los Angeles. While a member of the university’s rowing team, she learned valuable lessons about perseverance, teamwork, leadership, and mental fortitude early on. When a spinal injury abruptly ended her collegiate athletic career, Dana applied these lessons to a new career. She quickly discovered a passion and talent for consulting, speaking, and mentoring. Joining the Tom James Company, Dana relocated to open a new location in Los Angeles. A true maximizer of productivity, she grew the business of female clientele to the second largest in the nation and consistently ranked in the top 1% in generating new business.
Dana is a powerhouse who consistently leads with integrity, inspiring team members and clients, and smashing company records along the way. In 2014, Dana joined Southwestern Consulting, where she broke the long-standing record for the most clients engaged in a year by any coach and quickly became a partner.
Dana currently resides in Brooklyn, New York, where she wakes up every morning to the same New York City skyline she pasted on her vision board when she was working from the spare bedroom of her grandmother’s house. Dana is a dog lover, avid reader, community activist/volunteer, world traveler, and a self-proclaimed morning person.

Southwestern Consulting and Dana provided the tools and curriculum that were tailored to fit my business and goals. During my time in coaching, the results have been astounding. My overall business has grown 260% over the last 3 years, with my purchase business growing by at least 40%, with my units and average price point increasing as well. I am more confident than ever before. When I first started, I felt pressure from family obligations and finances, and I was hesitant about the cost. Now, I do not think about the cost at all. There has been a huge return on investment from my time in coaching. I would recommend coaching and Southwestern Consulting to anyone that is ready to be coached and willing to be coachable. It will pay off more than you can imagine and quicker than you probably think it will.
George L.
Sales Manager, Guild Mortgage

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Thank you for your ICCFA presentation “Maximizing Personal Potential.” It was by far the best presentation of the entire conference – which is saying a lot because there were many fabulous speakers!
Sharon P.
Director of Sales & Marketing, Guam Windward Memorial
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Believe, Decide, Commit gave me perspective and the initiative to inspect my own beliefs… I am reprogramming now, so I can then turn it into action, which will relieve my fear and inaction. I enjoyed the quote, “People say motivation doesn’t last… neither does bathing, that’s why we recommend it daily.”
Caleb D.
Financial Services Professional, The Piedmont Group
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Dana gave a sales skills presentation to my team today. She is AWESOME, and my team really got a lot out of the time spent. Dana really knows her stuff, is professional and engaging. Giver her a try!
John W.
Area Mortgage VP, Mortgage Banking at Bank of the West

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