
Anthony Merkel
Partner, Professional Sales and Leadership Coach, Certified Trainer
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About Anthony Merkel
With over 15 years of sales and leadership experience, Anthony’s commitment to helping people achieve their goals in life has led to extraordinary results for his clients and team members. Anthony’s passion is fueled by the opportunity to lead people to believe bigger while helping them define the actionable steps to get there. A systems expert, Anthony has the keen ability to take the complex and time-consuming and develop simple yet effective strategies for success.
Early in his career, Anthony established himself as an exceptional recruiter and leader, training several top sales teams. His proven performance as a top producer has consistently spanned his history with the Southwestern Family of Companies. Anthony is a recipient of the prestigious Spencer Hays Silver Award for Recruiting, as well as receiving the distinction of Platinum Certification in Sales and Recruiting, the highest level of achievement possible, representing the top 1% of Southwestern sales producers and recruiters.
A graduate of the University of Missouri-Columbia, Anthony resides in St. Louis, where he and his wife, Olivia, raise their two adorable sons. When not rooting on his beloved Blues, you might find Anthony strumming a guitar on stage or traveling to explore a new destination. Anthony believes to be completely fulfilled in life one must strive to achieve in their career but also in travel, hobbies, interests, family, friends, faith, and self-exploration.
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Anthony has coached me in many life phases…he has led by example and is direct when asked to hold me accountable. I greatly appreciate his habits that allow him to empower others…If you have an opportunity to work with Anthony, you are in good hands.
Alex J.
Senior Account Executive
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He has made a significant impact on my business, as well as others in my organization. I hired Anthony because I wanted to have someone alongside me to identify key factors of growth potential in my business, and he has encouraged and admonished me along the way, just as I had hoped.
Jared C.
Custom Tailoring | Concierge Consultant
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Anthony is a great servant leader – truly dedicated to the success of his direct reports and entire team. I look to Anthony as a life and business mentor and would recommend him as a mentor and business leader.
Mallory F.
Founder
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I really appreciated his insight, and I can credit many of my newly-built good habits to our time together. His coaching included very targeted time together voice to voice, additional work and accountability outside our calls, and the books and talks he introduced me to, which came together to create an experience I would recommend to anyone building a business.
Thorn S.
Financial Advisor

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