It all started back in 1855 ...
Southwestern Consulting’s story actually begins with another member of the Southwestern Family of Companies—Southwestern Advantage. Established in 1855 in Nashville, Tennessee, The Southwestern Publishing House published and sold Bibles door-to-door, allowing young people to not only learn the sales profession at an early age, but also to earn money to pay for a college education. Southwestern Advantage was developed out of that model, and today, Advantage continues to thrive as the Family of Companies’ core entity, with college-aged entrepreneurs around the world selling and promoting educational study systems.
One of those savvy entrepreneurs, Dustin Hillis, saw the opportunity to take the skills he learned in Advantage and teach them to other sales professionals and leaders, elevating the perception of sales to a true relationship-building profession. Thus, Southwestern Consulting was born. Co-founder and CEO, Hillis, along with other top-producing Southwestern Advantage alumni founded the company on the principles of sales and leadership coaching, establishing the first division, Southwestern Coaching. In the coming years, those principles would be expanded to the newer divisions, elevating events with high-quality, engaging speakers, and empowering people to reach their true potential.