Invest in Internal Confidence to Win Consistently | Southwestern Coaching

For many people, 2020 is the Year of the Rut. It’s never been easier to fall into a negative cycle, especially if your confidence isn’t coming from the right place. This year has certainly been difficult, but many people have found a way to come out on top. And the good news is that if you haven’t recovered from the 2020 blues, you don’t have to stay stuck. You can even learn how to get out of ruts quicker.

In our recent Mastermind Webinar, titled “The Habit of Winning,” Emmie Brown—President of Southwestern Speakers and Senior Partner at Southwestern Consulting—explained that perpetual success is as much about setting and meeting goals as it is about having the right attitude and the right kind of confidence. There are three kinds of confidence, but only one will leave you on your feet through a year like the one we’ve had.

1. Fake Confidence

Fake confidence is easy to spot. You see this in someone who has no reason to be confident but is so regardless. This kind of confidence might make you feel like you’re “crushing it,” but it won’t hold up against negative affirmations, excuses, and failures you have no control over.

2. Conditional Confidence

If you’re only confident when things are going your way, your confidence is based on external factors. Unfortunately, this type of confidence has a major flaw. What happens when those external factors collapse?

Conditional confidence can push you right into a losing cycle. If you define yourself by things you can lose—such as a job title or your income—you can find your confidence totally shaken or destroyed if those things change. This sets you up for long-term defeat as you struggle to find an identity and the motivation needed to get up, dust yourself off, and keep winning.

3. Unconditional Confidence

Unconditional confidence isn’t tied to status or title. You have an internal, unconditional reason driving you toward success, so no matter what happens, you can avoid a losing cycle. An unconditionally confident person continuously sets and meets marginally higher goals, and they concentrate on what they want to gain. They’re also in a state of gratitude and appreciation, which enables them to overcome obstacles and strike at new opportunities when they’re available.


Break the Losing Cycle

If you’re locked in a losing cycle, there’s no need to wait! You can jump into the winning cycle at any point. Start now by following some best practices for winning, even in a losing cycle.

You can also join us for our next Mastermind Webinar. The monthly virtual training series is a valuable part of our all-digital Mastermind Program and open to all current Southwestern Coaching clients. If you are a current client and have not registered, email [email protected] or contact your coach for more information.