As a professional Sales and Leadership Coach with Southwestern Consulting, Cristina believes that being a servant salesperson is the best way to help sales professionals accomplish their goals and dreams in life. Her supportive personality and ability to connect on a human level have been crucial to her success in both personal and professional environments.

Some of her strengths include skills and habits development, identifying and implementing measurable plans of execution, and leadership development. Cristina is known for bringing incredible value and supportive accountability, compassion, and empathy to her coaching relationships. Her understanding approach helps clients feel supported, while building with them achievable action plans to accomplish and exceed their goals. Cristina’s mission is to help everyone she works with reach their full potential in life.

Prior to becoming a coach with Southwestern Consulting, Cristina built her own coaching and direct sales business with customers and team members across three countries (United States, Brazil, and China), providing them with product training, healthy living classes, marketing strategies, mentoring, and coaching. She also launched her online course and e-book on healthy living and positive mindset. In the corporate world, Cristina has worked for organizations such as 3M, C-Mac, Texas Instruments, and Global Lounge Network.

Cristina holds a degree in psychology from Universidade São Francisco and is a Certified Life and Professional Coach and Positive Coach from SBC (Sociedade Brasileira de Coaching), as well as a specialization course on applied positive psychology from Pennsylvania State University.

She joined the non-profit organization AMARmita during the pandemic, and as an active member she distributes meals for homeless people in Campinas, São Paulo, where she currently lives. She is also a Board Member of Centro de Referência contra o Abuso e Maus Tratos na Infância (Reference Center against Child Abuse).

Cristina loves connecting with nature and is always interested in learning about healthy living. She is a devoted mother to a daughter in law school and two teenage boys, and loves creating memories, traveling, and taking them on adventures.