As a professional Sales and Leadership Coach for Southwestern Consulting, Lysa is a self-proclaimed propeller, implementer, and people-developer with more than 25 years of experience in leadership and sales. She began her sales career with Acura Automotive where she learned innovative, customer-focused sales techniques. She applied her sales training to lead top-producing teams across many industries, including enterprise computer systems, automotive, insurance, restaurants, and live music venues. 

As a successful business owner, entrepreneur, and venture capitalist, Lysa is especially skilled in business evaluation, risk management, sales elevation, and personal development. Her tenacity, resiliency and hard work helped Lysa to conquer the early challenges of being an immigrant, as well as many personal and professional losses. She is now a successful business leader and proudly holds an MBA, which she received as single mom while working. 

Lysa has a collaborative spirit and a special combination of empathy and analytic capability that allows her to grasp key issues in a situation quickly and tactfully – a must in the successful implementation of the “first to innovate/first to market/first to pivot” strategies of the entrepreneur world. 

Lysa champions many charitable causes, has traveled to more than 30 countries, and plays bridge and pickle ball competitively. She is proud of her immigrant roots and continues to read and write fluently in Vietnamese.