Dana Potthoff
Partner, Professional Sales and Leadership Coach, Certified Trainer, Keynote Speaker
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Meet Dana
As a professional Sales and Leadership coach, Dana has more than 15 years of experience in all aspects of sales. As a partner at Southwestern Consulting, she has worked with hundreds of companies across multiple industries.
Dana originally graduated cum laude from the University of California, Los Angeles. While a member of the university’s rowing team, she learned valuable lessons about perseverance, teamwork, leadership, and mental fortitude early on. When a spinal injury abruptly ended her collegiate athletic career, Dana applied these lessons to a new career. She quickly discovered a passion and talent for consulting, speaking, and mentoring. Joining the Tom James Company, Dana relocated to open a new location in Los Angeles. A true maximizer of productivity, she grew the business of female clientele to the second largest in the nation and consistently ranked in the top 1% in generating new business.
Dana is a powerhouse who consistently leads with integrity, inspiring team members and clients, and smashing company records along the way. In 2014, Dana joined Southwestern Consulting, where she broke the long-standing record for the most clients engaged in a year by any coach and quickly became a partner.
Dana currently resides in Brooklyn, New York, where she wakes up every morning to the same New York City skyline she pasted on her vision board when she was working from the spare bedroom of her grandmother’s house. Dana is a dog lover, avid reader, community activist/volunteer, world traveler, and a self-proclaimed morning person.
Southwestern Consulting and Dana provided the tools and curriculum that were tailored to fit my business and goals. During my time in coaching, the results have been astounding. My overall business has grown 260% over the last 3 years, with my purchase business growing by at least 40%, with my units and average price point increasing as well. I am more confident than ever before. When I first started, I felt pressure from family obligations and finances, and I was hesitant about the cost. Now, I do not think about the cost at all. There has been a huge return on investment from my time in coaching. I would recommend coaching and Southwestern Consulting to anyone that is ready to be coached and willing to be coachable. It will pay off more than you can imagine and quicker than you probably think it will.
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